Yaşar University | Curriculum Vitae

Prof. (PhD) Osman Gök

Faculty of Business /

Short CV

Dr. Gök is Associate Professor of Marketing at Yasar University Business School. He earned his BS degree in Management Engineering from Istanbul Technical University (ITU), MA and MSc degrees in marketing and strategic marketing from Dokuz Eylül University and De Montfort University, Leicester-England respectively. His PhD degree in business administration is from Celal Bayar University. He served as assistant sales manager, product manager and research specialist for companies, also as a consultant and educator to several organizations in marketing management, customer satisfaction measurement, and customer relationship management. Since coming to Yasar University in 2005, Dr. Gök has taught graduate and undergraduate courses in marketing strategies, international marketing, marketing research and industrial marketing. He served as Graduate School Director for four years, and also as Vice Dean and as a member of several administrative committees of the University. He has studied and published widely on marketing organizations, managing customer relationships, customer satisfaction and marketing performance.

  • Email osman.gok@yasar.edu.tr  
  • Phone 0232-570 8933  

Education

Phd

İŞLETME (DR) / CELÂL BAYAR ÜNİVERSİTESİ
SOSYAL BİLİMLER ENSTİTÜSÜ/İŞLETME (DR)/
Thesis Name: Endüstriyel Pazarlarda Müşteri Tatmini: Otomotiv Sektöründe OEM Müşterilerin Tatmin Ölçümüne Yönelik Bir Çalışma (2005)
Thesis Advisor: HAYRİYE HÜLYA TÜTEK
2000 - 2005

Master

/ De Montfort University
Thesis Name: Key Account Management (1999)
Thesis Advisor: David Crick
1998 - 1999

Bachelor

İŞLETME MÜHENDİSLİĞİ BÖLÜMÜ / İSTANBUL TEKNİK ÜNİVERSİTESİ
İŞLETME FAKÜLTESİ/İŞLETME MÜHENDİSLİĞİ BÖLÜMÜ/İŞLETME MÜHENDİSLİĞİ PR./
1990 - 1994

Master

PAZARLAMA (YL) (TEZLİ) / DOKUZ EYLÜL ÜNİVERSİTESİ
SOSYAL BİLİMLER ENSTİTÜSÜ/PAZARLAMA (YL) (TEZLİ)/
Thesis Name: İlişki Pazarlaması ve Türkiye Uygulamaları (1998)
Thesis Advisor: İKBAL AKSULU
1990 - 1994

Academic Titles

Prof.

YAŞAR ÜNİVERSİTESİ / İŞLETME BÖLÜMÜ
2017 -

Assoc.Prof.

/
2011 -

Asst.Prof.

YAŞAR ÜNİVERSİTESİ / ULUSLARARASI TİCARET VE FİNANSMAN BÖLÜMÜ
2005 -

Research Assistant

CELÂL BAYAR ÜNİVERSİTESİ / İŞLETME BÖLÜMÜ
1999 - 2005

Thesis Superviser

Master Thesis
MERT SOYER The impact of consumer law on consumers' buying behaviours Yaşar Üniversitesi 2019
GÜNGÖR HACIOĞLU Pazarlama performansının değerlendirilmesi: Türk firmalarında pazarlama performans ölçütlerinin kullanımı Yaşar Üniversitesi 2010
BAŞAK KARAKAŞ Hizmet sektöründe ilişki pazarlaması: Butik oteller ve 5 yıldızlı oteller üzerine karşılaştırmalı bir araştırma Yaşar Üniversitesi 2006
PhD Thesis
NESLİHAN PAKER Defining the blue voyage concept through new service development approach Yaşar Üniversitesi 2019

Publications

7.1 Published or Accepted to be Published in International Journals Covered by (SCI & SCI-E & SSCI & AHCI)
GÖK OSMAN,ERSOY PERVİN,BÖRÜHAN GÜLMÜŞ The effect of user manual quality on customer satisfaction: the mediating effect of perceived productquality Journal of Product and Brand Management, (), 0-0. (SSCI) 2019
GÖK OSMAN,HACIOĞLU GÜNGÖR,PEKER SİNEM Decision Influence of the Marketing Department in the Organization: An Emerging Country Perspective Journal for East European Management Studies, 23(1), 30-54. (SSCI) 2018
GÖK OSMAN,PEKER SİNEM Understanding the Links among Innovation Performance Market Performance and Financial Performance Review of Managerial Science, 11(3), 605-631. (SSCI) 2017
GÖK OSMAN,PEKER SİNEM,HACIOĞLU GÜNGÖR The marketing department s reputation in the firm European Management Journal, 33(5), 366-380. (SSCI) 2015
HACIOĞLU GÜNGÖR,GÖK OSMAN Marketing Performance Measurement Marketing Metrics in Turkish Firms Journal of Business Economics and Management, 14(1), 413-432. (SSCI) 2013
GÖK OSMAN Linking Account Portfolio Management to Customer Information Using Customer Satisfaction Metrics for Portfolio Analysis Industrial Marketing Management, 38(4), 433-439. (SSCI) 2009
GÖK OSMAN,PEKER SİNEM,HACIOĞLU GÜNGÖR Decision Influence of Marketing Department in the Organization: An Emerging Country Perspective Journal for East European Management Studies, (), 0-0. (SSCI) 0
7.2 Published or accepted to be published in International journals covered by other indexes
GÖK OSMAN,ÖZKAYA HAKAN Does corporate reputation improve stock performance in an emerging economy Corporate Reputation Review, 14(1), 53-61. EBSCO, Proquest 2011
GÖK OSMAN,HACIOĞLU GÜNGÖR The Organizational Roles of Marketing and Marketing Managers Marketing Intelligence & Planning, 28(3), 291-309. EBSCO, Proquest 2010
ÖZDEMİR GÖKÇE,GÖK OSMAN Evaluating Content Delivery Performance of Popular City Destinations’ Web Sites Tourism Analysis, 14(6), 809-819. EBSCO 2009
GÖK OSMAN Marketing and Marketing Managers in the New Era: A Relational Perspective The Journal of American Academy of Business, Cambridge, 10(2), 218-224. EBSCO 2007
GÖK OSMAN,BİRCAN BÜLENT,karakaş burcu Hizmet Sektöründe İlişki Pazarlaması: Butik Oteller ve Beş Yıldızlı Oteller Üzerine Karşılaştırmalı Bir Araştırma Ege Akademik Bakış, 7(1), 3-18. EBSCO 2007
7.3 Published in CPCI-S or CPCI-SSH indexed conference proceedings International
GÖK OSMAN,ÖZEREN EMİR Building Global Brands with Government Initiative: TURQUALITY- A Turkish Case IASK Global Management Congress 2009
GÖK OSMAN Gök, O. (2007). Using Customer Portfolio Analysis for Strategic Business Decisions: Case Study of a Logistics Company, 3rd International Strategic Management Conference, Antalya-Turkey, 757-765. 3rd International Strategic Management Conference 2007
GÖK OSMAN,ÖZDEMİR GÖKÇE Branding of Nations: Country Branding and Some Recent Applications. Turk-Kazakh International Tourism Conference 2006
7.4 Books & Book Chapters International
GÖK OSMAN Handbook of Strategic Account Management A Comprehensive Resource ( - ) John Wiley 2014
7.5 Published or Accepted to be Published in National Journals
GÖK OSMAN Exploring The Passengers’ Overall Perceptions of Turkish Airline Companies: A Repertory Grid Analysis Girişimcilik ve Kalkınma Dergisi, 11(1), 210-223. EBSCO 2016
GÖK OSMAN,SABUNCUOĞLU AYDA Büyük İşletmelerin Web Sitelerinde Yer Alan Misyon ve Vizyon İfadelerinin Pazar Odaklılık Açısından İncelenmesi Afyon Kocatepe Üniversitesi İİBF Dergisi, 10(1), 123-141. EBSCO 2008
GÖK OSMAN Endüstriyel Pazarlarda Müşteri Tatmini ve Ölçümü: Bir Kavramsallaştırma Çabası Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 8(3), 77-94. EBSCO 2006
7.7 Other Publications
Others
GÖK OSMAN Gök O Kurt G 2010 Etik Pazarlama Yaklaşımları 2010
GÖK OSMAN Gök O 2010 Back Up Company Delights Its Customers in Lovelock C and Wirtz J Services Marketing Global Edition 7th ed Pearson Prentice Hall, USA. 2010
GÖK OSMAN Gök O Özeren E 2010 Marketing Online Education Programs Building a Customer Orientation Ed Demiray U and Sever S Marketing Online Education Programs Frameworks for Promotion and Communication IGI Global Publishing 2010

9. Administrative Duties

Dekan Yardımcısı

2011 - 2012

Enstitü Müdürü YAŞAR ÜNİVERSİTESİ

2006 - 2009

10. Membership in Scientific and Professional Organizations

Türkiye Pazarlama va Pazarlama Araştırmaları Derneği

2009 -

Chartered Institute of Marketing (CIM)

0 -

Contact

Üniversite Cad. No: 37-39 Ağaçlı Yol
Bornova / İZMİR