Yaşar University | Curriculum Vitae

Assoc.Prof. (PhD) Melike Demirbağ Kaplan

Faculty of Business / Dept. of Business Administration

Short CV

Melike Demirbag-Kaplan is an of Associate Professor of Marketing at Yasar University, Turkey. In 2014, she was a visiting researcher at Schulich School of Business, York University, Canada. Her research interests include brand management, anti-consumption, and consumer behavior in developing markets. She has published articles, chapters and cases in peer-reviewed journals and books, including Eur J Mark, Serv Ind J, J Brand Man, J Mark Edu, and J Public Health Policy among others.

  • Email melike.kaplan@yasar.edu.tr  
  • Phone 0232-570 8927  

Education

Phd

İŞLETME (DR) / İZMİR EKONOMİ ÜNİVERSİTESİ
SOSYAL BİLİMLER ENSTİTÜSÜ/İŞLETME (DR)/
Thesis Name: Product appearance and brand knowledge: An analysis of critical relationships (2007)
Thesis Advisor: PROF.DR. TUNÇDAN BALTACIOĞLU
2005 - 2007

Master

İŞLETME (YL) (TEZLİ) (İNGİLİZCE) / İZMİR EKONOMİ ÜNİVERSİTESİ
SOSYAL BİLİMLER ENSTİTÜSÜ/İŞLETME (YL) (TEZLİ) (İNGİLİZCE)/
Thesis Name: Analysis of factors influencing consumer decision making and choice: With a comparative study in different product classes (2005)
Thesis Advisor: TUNCDAN BALTACIOĞLU
2003 - 2005

Bachelor

İŞLETME BÖLÜMÜ / BOĞAZİÇİ ÜNİVERSİTESİ
İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ/İŞLETME BÖLÜMÜ/İŞLETME PR. (İNGİLİZCE)/
1996 - 2000

Academic Titles

Assoc.Prof.

İZMİR EKONOMİ ÜNİVERSİTESİ / İŞLETME BÖLÜMÜ (İNGİLİZCE)
2012 -

Asst.Prof.

İZMİR EKONOMİ ÜNİVERSİTESİ / İŞLETME BÖLÜMÜ (İNGİLİZCE)
2007 - 2011

Lecturer

İZMİR EKONOMİ ÜNİVERSİTESİ / İŞLETME BÖLÜMÜ (İNGİLİZCE)
2005 - 2007

Research Assistant

İZMİR EKONOMİ ÜNİVERSİTESİ / İŞLETME BÖLÜMÜ (İNGİLİZCE)
2003 - 2005

Thesis Superviser

Master Thesis
PhD Thesis
DAMLA AKTAN Mindful consumption and generation y: Comprehension, conceptualization, and communication İzmir Ekonomi Üniversitesi 2017
Selin Türkel Kurumsal sosyal sorumluluk iletişiminde kullanılan mecraların tüketici tutumuna etkisi: Perakendecilik 2013

Publications

7.1 Published or Accepted to be Published in International Journals Covered by (SCI & SCI-E & SSCI & AHCI)
BİRESSELİOĞLU MEHMET EFE,DEMİRBAĞ KAPLAN MELİKE,YILMAZ BARBARA KATHARİNA Electric mobility in Europe: A comprehensive review of motivators and barriers in decision making processes Transportation Research Part A: Policy and Practice, (109), 1-13. (SSCI) 2018
ÇEVİKER ÇINAR GÖZDE,MURA GÖKHAN,DEMİRBAĞ KAPLAN MELİKE Design Thinking: A New Road Map In Business Education The Design Journal (RFDJ), 20(S1), 977-987. (AHCI) 2017
ÇAVUŞOĞLU LENA,DEMİRBAĞ KAPLAN MELİKE Health Commodified, Health Communified: Navigating Digital Consumptionscapes of Well-Being European Journal of Marketing, 51(11/12), 2054-2079. (SSCI) 2017
TÜRKEL SELİN,AKINCI VURAL ZEKİYE BERİL,DEMİRBAĞ KAPLAN MELİKE,UZUNOĞLU EBRU Examining the Influence of Brand Familiarity in Consumer Response to Corporate Social Responsibility Communication Corporate Social Responsibility and Environmental Management, 23(), 228-242. (SSCI) 2016
DEMİRBAĞ KAPLAN MELİKE,KAPLAN YUSUF CEM Evaluating vaccine avoidance from a wider angle Journal of Public Health Policy, 36(2), 246-247. (SCI) 2015
DEMİRBAĞ KAPLAN MELİKE, ATİK DENİZ, GÜRKAYNAK NİLGÜN Sanal Topluluklarda Marka Kaçınması Davranışı İktisat, İşletme ve Finans, 26(300), 93-120. (SSCI) 2011
DEMİRBAĞ KAPLAN MELİKE, YURT ÖZNUR, GÜNERİ BURCU, KURTULUŞ KEMAL Branding Places Applying Brand Personality Concept to Cities European Journal of Marketing, 44(9/10), 1286-1304. (SSCI) 2010
BALTACIOĞLU TUNÇDAN, ADA ERHAN, DEMİRBAĞ KAPLAN MELİKE, YURT ÖZNUR, KAPLAN YUSUF CEM A New Framework for Service Supply Chains Service Industries Journal, 27(2), 105-124. (SSCI) 2010
YURT ÖZNUR, DEMİRBAĞ KAPLAN MELİKE, YUMURTACI IŞIK ÖZGE, BALTACIOĞLU TUNÇDAN Brand Elevation in Supply Chains İktisat, İşletme ve Finans, 25(291), 79-94. (SSCI) 2010
DEMİRBAĞ KAPLAN MELİKE,KAPLAN ÖZ BEGÜM We beat the cops in GTA: Po(ludic)al Activism in the Age of Video Games Convergence: The International Journal of Research into New Media Technologies, (), 0-0. (SSCI) 0
7.2 Published or accepted to be published in International journals covered by other indexes
DEMİRBAĞ KAPLAN MELİKE,YILDIRIM CANSU,GÜLDEN SELİN,AKTAN DAMLA I love to hate you: Loyalty for Disliked Brands and the Role of Nostalgia Journal of Brand Management, 22(), 136-153. ESCI: Emerging Sources Citation Index 2015
DEMİRBAĞ KAPLAN MELİKE, KASNAKOĞLU BERNA TARI, YİĞİTBAŞI TÜRKAN, KAPLAN YUSUF CEM Evaluation of satisfaction with over The counter weight loss supplements Journal of Medical Marketing, 13(2), 68-73. SCOPUS 2013
KAPLAN YUSUF CEM, DEMİR ÖMER, KARADAŞ BARIŞ, DEMİRBAĞ KAPLAN MELİKE Online weight loss supplement market and public health An analysis of Turkish websites marketing weight loss supplements Cumhuriyet Medical Journal, 32(2), 138-145. INDEX COPERNICUS 2012
DEMİRBAĞ KAPLAN MELİKE, KAPLAN YUSUF CEM Anti Consumption of Public Services Vacci not ion for Swine Flu Management Research Review, 34(3), 353-363. SCOPUS 2011
DEMİRBAĞ KAPLAN MELİKE, PİŞKİN BURAK, BOL BESTE Educational blogging Integrating technology into marketing experience Journal of Marketing Education, 32(1), 50-63. SCOPUS 2010
ÖRTEN TUĞBA, DEMİRBAĞ KAPLAN MELİKE Preventing Smoking Initiation and Motivating To Quit Smoking Insights Gained From Nonsmoker Turkish Journal of Public Health, 7(2), 83-87. EBSCO 2009
GÜNERİ BURCU, YURT ÖZNUR, DEMİRBAĞ KAPLAN MELİKE, DELEN MUSTAFA The Influence of Children on Family Purchasing Decisions in Turkey Asian Journal of Marketing, 3(1), 20-32. EBSCO 2009
DEMİRBAĞ KAPLAN MELİKE The Relationship between Perceived Innovativeness and Emotional Product Responses A Brand Oriented Approach Innovative Marketing, 5(1), 42-50. ABI INFORM 2009
ADA ERHAN, YURT ÖZNUR, DEMİRBAĞ KAPLAN MELİKE The Value of Supply Chain Integration for SME Annamalai Journal of Management, 4(1), 9-18. Endekste taranmıyor 2008
VAR TURGUT, DEMİRBAĞ KAPLAN MELİKE, YURT ÖZNUR Challenges and Opportunities of Developing Wine Tourism in a Small Community in Turkey e-Review of Tourism Research (eRTR), 4(1), 9-18. EBSCO 2006
7.3 Published in CPCI-S or CPCI-SSH indexed conference proceedings International
ÇAVUŞOĞLU LENA,ÇAM ECE,DEMİRBAĞ KAPLAN MELİKE Dress Code, Virtual: The Impact of Social Media Usage Patterns in Apparel Consumption 45th European Marketing Academy Conference 2016
AKTAN DAMLA,DEMİRBAĞ KAPLAN MELİKE Mindful Consumption and Communicating Gen Y CMC 2015 - 20th International Conference on Corporate and Marketing Communications 2015
MERTICARU V V, DEMİRBAĞ KAPLAN MELİKE Some CRM Principles and Strategies Applied in Branding in an Institution of Engineering Education ModTech International Conference
VAR TURGUT, DEMİRBAĞ KAPLAN MELİKE, YURT ÖZNUR Wine Tourism in Turkey 1st Product and Service Design Symposium and Exhibition on Agricultural Industries
DEMİRBAĞ KAPLAN MELİKE Service Design and Branding Some Insights for Research ICOVACS 2008
VAR TURGUT, YURT ÖZNUR, DEMİRBAĞ KAPLAN MELİKE Impact Analysis of Wine Tourism 1st Product and Service Design Symposium and Exhibition on Agricultural Industries
DEMİRBAĞ KAPLAN MELİKE, ÖRTEN TUĞBA, BALTACIOĞLU TUNÇDAN A Slow Path to Sustainability Cittáslows and Seferihisar Case ICOVACS 2010
ATİK DENİZ, DEMİRBAĞ KAPLAN MELİKE Prestij tüketimi Tüketicilerin kendilerini ayricalikli hissetme arzulari ve kitlesel kisisellestirme 10th International Marketing Trends Conference
BALTACIOĞLU TUNÇDAN, YURT ÖZNUR, DEMİRBAĞ KAPLAN MELİKE Integrating to the Global Supply Chain Being A Branded Supplier 3rd International Logistics And Supply Chain Congress
BALTACIOĞLU TUNÇDAN, DEMİRBAĞ KAPLAN MELİKE The Impact of Packaging on Brand Image 1st Product and Service Design Symposium and Exhibition on Agricultural Industries
BALTACIOĞLU TUNÇDAN, ADA ERHAN, YURT ÖZNUR, DEMİRBAĞ KAPLAN MELİKE Service Supply Chains A New Framework 4th International Logistics and Supply Chain Congress
7.4 Books & Book Chapters International
DEMİRBAĞ KAPLAN MELİKE Marketing Management in Turkey Chapter:When Delights Turn Bitter: Consumer Resistance in Turkey Page (-) Chapter Emerald 2017
BALTACIOĞLU TUNÇDAN, DEMİRBAĞ KAPLAN MELİKE, YURT ÖZNUR, ÖZCAN CAN From Small Firms to Multinationals Industrial Entrepreneurial Managerial Financial Fiscal Transaction Cost and Consumer Perspectives in the Era of Globalisation Chapter:Effectiveness and Efficiency of Design Processes in SMEs Page (-) Chapter Athens Institute for Education and Research 2010
7.6 Published Conference Proceedings National
DEMİRBAĞ KAPLAN MELİKE, YURT ÖZNUR, BALTACIOĞLU TUNÇDAN Türk KOBİ lerinde Tasarım Faaliyetlerinin Etkinliği () Kobiler ve Verimlilik Kongresi: AB Kobileri ile İşbirliği
ÖRTEN TUĞBA, DEMİRBAĞ KAPLAN MELİKE Yerel Hizmetlerde Çevreci Faaliyetler ve Bunların Bireysel Tüketim Davranışlarına Olumlu Yansımaları () 4. Ulusal Yerel Yönetimler Sempozyumu
7.7 Other Publications
Others
DEMİRBAĞ KAPLAN MELİKE, BALTACIOĞLU TUNÇDAN Stratejik Küresel Pazarlama Chapter:Küresel Markalama Stratejileri Chapter Eflatun Yayınevi 2009
BALTACIOĞLU TUNÇDAN, DEMİRBAĞ KAPLAN MELİKE İyi İletişim İyi Pazarlama MediaCat: 2007
Non-academic Experience
OSMANLI BANKASI Uzman Yardımcısı Ticari (Özel) 2000 2001

Projects

ECHOES. Energy CHOices supporting the Energy union and the Set-plan

Avrupa Birliği

Izmir University Of Economics Brand Image Study

BAP

The Identity of Thessalonica and Crete Immigrants in Izmir and Its Reflections on Izmir Culture

Avrupa Birliği

SIMPLY innovative SocIal Media Pedagogy Learning pathwaYs Project

Avrupa Birliği

Administrative Duties

Bölüm Başkanı İZMİR EKONOMİ ÜNİVERSİTESİ

2015 - 2016

Enstitü Müdürü İZMİR EKONOMİ ÜNİVERSİTESİ

2015 - 2017

Bölüm Başkanı İZMİR EKONOMİ ÜNİVERSİTESİ

2013 -

MYO/Yüksekokul Müdürü İZMİR EKONOMİ ÜNİVERSİTESİ

2009 - 2010

Contact

Üniversite Cad. No: 37-39 Ağaçlı Yol
Bornova / İZMİR